Cayuga Media Group Newsletter – June 2024
Chet Osadchey, President/General Manager
Cosadchey@cayugamediagroup.com
607-539-2014
Chris Allinger – Thank You!
After 35 years on the air, our WQNY morning host Chris Allinger is retiring. We are so proud of Chris and his accomplishments at Q Country. He not only built a loyal following, but literally “built” country radio in Ithaca and the surrounding region. While we look forward to seeing Chris and his wife Brigid enjoying more time on their boat with their grandkids, we’re also committed to keeping both involved with our stations.
Please join us at Treleaven Winery on Friday, July 18th from 5–8 PM for a special evening of drinks and live music with Tink Bennett and Tailor Made, as we celebrate Chris’s incredible radio career. Admission is free, but we encourage attendees to bring a toy or canned goods to support Cops, Kids & Toys and the Food Bank of the Southern Tier—two causes close to Chris and Brigid’s hearts.
Football Season Is Almost Here!
Training camps begin in about four weeks, and the preseason kicks off just six weeks from now! We’re excited to carry Buffalo Bills and New York Giants games once again on our stations. These broadcasts bring unmatched value: exclusive interviews, local play-by-play, and real-time updates that national TV can’t match.
Spots for these sponsorships sell out every year. If your business wants to be aligned with two of the most iconic NFL teams—and reach thousands of passionate fans—contact me today. Let’s lock in your spot before they’re gone…and they are going fast!
Jingles Are Hot Again!
“Sometimes you feel like a nut, sometimes you don’t.” Nearly 50 years later, most people still remember that jingle. That’s the power of audio. Today’s technology allows you to create a custom jingle or audio logo at a fraction of the cost it used to take—especially powerful in an AI-driven marketing world.
Want to make your business unforgettable? Let’s talk about jingles. In fact, let me make you one!
Ad-Sync: A Game Changer
As in-dash car displays get smarter, our ability to deliver dynamic advertising grows. With Ad-Sync, your business name and call-to-action appear on screen while your radio ad airs—doubling your exposure. Studies show this boosts recall by up to 60%, and including a phone number can lead to immediate customer action. I’d love to show you a demo—it’s impressive. It’s also available on several of our stations.
607 News Now Continues to Grow
Our hyper-local news site, 607NewsNow.com, sees growing traffic every month. Clients love having their display ads featured daily. We’ve recently added:
- Up-to-date obituaries, powered by Legacy.com
- “Ask the Experts” – a monthly feature where local businesses share helpful content, backed by our 10 radio stations
This is a great way to position your business as a trusted voice in the community. Make sure your business is running daily!
Oven Fresh Jobs – Next Job Fair: August 13
Our next Oven Fresh Jobs live job fair happens Wednesday, August 13th at the Center for the Arts in Homer, NY. This one lines up with back-to-school hiring needs for local colleges, high schools, and supporting businesses. Need to hire? Get a booth and get those slots filled! Contact me today.
How’s Your Google Presence?
As a Media Advisor, I’m helping more clients strengthen their digital visibility. Radio drives search, and over 90% of those searches happen on Google. If your business isn’t showing up—or isn’t positioned to convert—you’re handing business to your competitors.
I can help you create a plan to “Get Wanted. Get Found. Get Chosen.” Let’s review your presence together.
Backpack Is Back!
Z95.5 and the Cayuga Media Group are proud to host our 15th Annual Build Your Backpack promotion. This program provides free backpacks filled with school supplies and essential items for kids in our community. Want your business to be part of it? We’d love to have you involved. Call me and we’ll get your brand tied to this fantastic cause.
Let’s Grow Together
Whether it’s radio advertising, online marketing, jingle production, live events, or branded content, I’m here to be your one-stop resource for reaching new customers in our market. I’m passionate about connecting local businesses with local audiences—and I’d love to brainstorm ways we can grow your brand. Let’s talk soon!
