OVERVIEW

Format: AAA
Tagline: Different is Good
Call Letters: WYXL-HD2
Website: www.967thevine.com

PRIMARY FOCUS

Age Range: Adults 18-54

Target Audience: Young families, singles, educated, computer savvy, students, professionals, medical, active lifestyle, outdoor people, environmentally conscious consumers

CORE ARTISTS

Black Keys, Mumford and Sons, Bob Marley, Bob Dylan, Avett Brothers, Van Morrison, Bruce Springsteen, Indigo Girls, Nora Jones