OVERVIEW

Format:  Rock
Tagline: The Iconic Rock Station
Call Letters: WIII-FM
Website: www.i100rocks.com

PRIMARY FOCUS

Age Range: Adults 25-54

Target Audience: Baby Boomers, Working commuters, travelling professionals, drivers, blue- collar workers, managers and executives, dads, husbands, sports enthusiasts, “age of acquisition” consumers.

CORE ARTISTS

Rolling Stones, AC/DC, Pink Floyd, Led Zeppelin, Lynyrd Skynyrd, Allman Brothers, Aerosmith, ZZ Top, Bruce Springsteen, Tom Petty, Heart, Beatles, Rush, New York Giants Football